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Utsa das
Performance Marketing Strategist Bangladesh

Founder & Performance Marketing Strategist helping businesses grow through Meta Ads, Google Ads, SEO, and conversion systems — based in Bangladesh.

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Meta Ads· Google Ads· SEO· CRO· eCommerce
UTSA DAS - Performance Marketing Strategist in Bangladesh
Bangladesh-Based
Performance-First
About

A strategist who builds systems, not shortcuts.

I'm UTSA DAS — a Founder and Performance Marketing Strategist based in Bangladesh. My work sits at the intersection of paid media, organic growth, and conversion optimization.

Beyond client work, I'm actively building a beauty & personal care eCommerce brand in Bangladesh — applying everything I know about performance marketing in a real, competitive market.

My approach is simple: understand the business, build the right system, and let data guide decisions. No hype, no vanity metrics — just what actually moves the needle.

Explore my services

Core Skills

  • Meta Ads (FB & IG)
  • Google Ads (Search & Shopping)
  • TikTok Ads
  • Technical SEO
  • CRO
  • eCommerce Growth
  • Funnel Architecture
  • Web Analytics

"Build performance systems that work while you sleep — not campaigns you have to babysit."

Services

What I help with

Focused services built around measurable outcomes — not retainers that run forever.

Meta Ads Management

Facebook and Instagram ad campaigns — from audience strategy and creative direction to campaign structure and ongoing optimization.

  • Campaign architecture & setup
  • Audience research & targeting
  • Creative brief guidance
  • Performance monitoring

Google Ads Strategy

Search, Shopping, and Display campaigns designed for intent-driven traffic and bottom-funnel conversions.

  • Keyword strategy & match types
  • Shopping feed optimization
  • Quality Score improvement
  • Conversion tracking setup

TikTok Ads

Short-form video ad strategy for brands targeting younger audiences in Bangladesh and beyond.

  • TikTok for Business setup
  • Creative direction for video ads
  • Audience segmentation
  • Campaign performance review

SEO Optimization

Technical, on-page, and off-page SEO to improve organic visibility — especially for Bangladesh local search and eCommerce sites.

  • Technical SEO audit & Schema
  • On-page optimization
  • Content strategy support
  • Local SEO (Bangladesh GEO)

CRO Consulting

Identify where visitors drop off and build systematic improvements to increase the percentage that convert.

  • Landing page audit
  • Funnel analysis
  • A/B testing guidance
  • UX improvement recommendations

eCommerce Marketing

End-to-end performance marketing for eCommerce — with a particular focus on beauty & personal care brands in Bangladesh.

  • Full-funnel strategy
  • Product page optimization
  • WhatsApp-first acquisition
  • Retention & repeat strategy
Current Focus

What I'm actively building

Right now, my energy is split between client work and building something of my own.

Founder Mode

Beauty & Personal Care eCommerce Brand — Bangladesh

I'm building a beauty and personal care eCommerce brand from the ground up in Bangladesh. This means doing the hard work: sourcing, positioning, performance marketing, and customer acquisition — all within a competitive market.

Everything I recommend to clients, I test here first. This keeps my thinking grounded in what actually works in the Bangladeshi market today.

eCommerce Beauty & Personal Care Bangladesh Market Bootstrapped
01

Performance Marketing Systems

Building scalable Meta, Google, and TikTok ad systems that work across different budgets and audiences.

02

Conversion Rate Optimization

Continuously testing landing pages, product pages, and checkout flows to improve conversion rates.

03

SEO & Organic Growth

Building long-term organic channels alongside paid media to reduce CAC over time.

04

WhatsApp-First Acquisition

Designing customer acquisition systems where WhatsApp is the primary conversion and relationship channel.

Work

Case studies & project work

Detailed case studies are being prepared. Below is a transparent overview of the types of work involved.

Strategy Breakdown

eCommerce Performance Marketing — Beauty Vertical

An ongoing project building a full-funnel Meta Ads system for a beauty & personal care eCommerce store. Focus on top-of-funnel awareness, mid-funnel retargeting, and WhatsApp as the conversion channel.

Meta AdseCommerceWhatsApp
Metrics not disclosed — active project
Case Study Coming Soon

SEO & Organic Growth — Bangladesh Local Market

Local SEO and content strategy work targeting Bangladesh-specific search queries. Covers technical SEO, on-page optimization, and GEO targeting for a service-based business.

SEOLocal SEOBangladesh
Full case study being prepared
Case Study Coming Soon

Google Ads — Search & Shopping Campaigns

Structuring and optimizing Google Search and Shopping campaigns for an eCommerce client. Focus on keyword intent, bid strategy, and product feed quality.

Google AdsShoppingCRO
Full case study being prepared
FAQ

Common questions

I am an entrepreneur and growth strategist deeply involved in tech platforms and direct-to-consumer commerce. Alongside managing client performance setups, I am the founder of the gadget analysis platform Bytebd and am actively building an independent beauty and personal care D2C e-commerce footprint here in Bangladesh. Operating my own brand portfolios means I manage budgets, product logistics, and landing page engineering daily—testing frameworks on my own systems before introducing them to clients.

My daily stack balances analytical advertising configurations with code architecture. On the advertising side, I implement high-yield configurations for Meta Ads, Google Ads (Search, Performance Max, and Shopping), and TikTok campaigns. On the infrastructure side, I perform technical adjustments specializing in semantic on-page SEO frameworks, complex schema markups, conversion-focused user journeys, and clean tracking integrations to ensure marketing budgets are backed by verifiable data points.

Systems are engineered prioritizing efficiency, long-term structural clean layouts, and page layout stability. Backends utilize optimized PHP execution alongside standard Laravel architectures to ensure security and speed. Frontends are hand-coded with semantic vanilla HTML5 elements, highly structured responsive CSS layout controls, and clean procedural JavaScript execution vectors designed to process conversion triggers without asset bloat.

SEO implementation goes deeper than simple structural text layout blocks. Projects map semantic tags directly into custom structured Rank Math JSON-LD parameters, deployment parameters for Google Search Console profiles to secure proper crawling behavior, absolute tracking paths for dynamic indexing systems, and optimization matrices designed around core web vitals limits to minimize customer bounce loops inside the Bangladeshi network market.

I provide Meta Ads (Facebook & Instagram), Google Ads (Search, Shopping, Display), TikTok Ads, SEO optimization, Conversion Rate Optimization (CRO), and full-funnel eCommerce marketing systems. Services are tailored to each business's goals and current situation.

Yes. I have a particular focus on eCommerce brands in the beauty and personal care space — especially in the Bangladesh market. I'm actively building a brand in this space myself, so I understand the specific challenges and dynamics involved.

All inquiries happen through WhatsApp only. You can reach me at +8801861393416. Please include a brief description of your business and what you're looking to achieve.

No guarantees are provided. Marketing outcomes depend on many factors including budget, industry, product quality, market conditions, and the time required to optimize. I'm transparent about what's realistic and will set honest expectations from the start.

Contact

Let's talk on WhatsApp

I prefer real conversations over long contact forms. Message me on WhatsApp and let's see if there's a fit.

WhatsApp is the only channel. Response within 24 hours on business days.

Chat on WhatsApp